Keeping up with the promotional campaign for director Ernie Barbarash's new action thriller, Pound Of Flesh, has been a bit more of a cat-and-mouse game while its owners at ACE Entertainment LLC. kept ordering take downs of its initally-leaked unofficial trailer last month. Thankfully, the trailer has managed to stay in one place or a couple after a while as the footage has already earned the appeal of fans awaiting to see lead action star Jean-Claude Van Damme back in the fray with a release date pending, and thus, the campaign continues!
A new promotional reel was released over the weekend with a much more extended look at the film which pits Van Damme in the role of Deacon, an ex black-ops agent in China to donate his kidney to his dying niece until a tryst with a mysterious woman ensues with the theft of his kidney, forcing him into action. Admittedly while it is nice to see some footage officially allowed out and about, its a lot more than expected and does give away a few things, although hopefully the film will reveal some more surprises to keep us on our heels when it releases. Presumably that date will arrive around May according to the film's IMDb listing (as of this write-up) and that could always change, so keep your eyes peeled.
In the meantime, the promo reel is out and about with plenty of imagery to illustrate a few of the characters a bit more, as well as the level of sheer brutality included in the action sequences by John Salvitti. John Ralston and Aki Aleong also star with late actor and martial arts legend Darren Shahlavi.
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