Chủ Nhật, 1 tháng 2, 2015

FURIOUS 7 Gets A Superbowl Spot And A 'Supercharged' Promo


If there was ever a day for the Fast And Furious franchise to start picking up some steam, then Superbowl Sunday would make a pefect day to do just that. Universal Pictures will be theatrically releasing Furious 7, the seventh installment of the Fast And Furious franchise on April 3, 2015, and we already have an exciting glimpse into what we can expect from the upcoming road thriller featuring Vin Diesel and the late Paul Walker with most of our returning cast. In doing so, they will also be pushing its newest theme park attraction it announced last year in the form of Fast And Furious: Supercharged.

The attaction is coming this summer and Universal Studios now has a thirty-second spot to accompany the fresh new Super Bowl spot for the film just beneath. The press release for Fast And Furious: Supercharged can be read just below.
Universal Studios HollywoodSM shifts into high gear with the debut of an innovative, national 30-second commercial for its summer 2015 launch of the "Fast & Furious—Supercharged" thrill ride during NBC's Super Bowl Pre-Game coverage on Sunday, February 1, 2015.

The gripping spot will jump-start Universal Studios Hollywood's campaign for the eagerly-anticipated opening of "Fast & Furious—Supercharged," a high-octane, adrenaline-fueled thrill ride and new grand finale to the world-famous Studio Tour.

"What better place is there than the Super Bowl to launch a campaign where millions of viewers huddle for non-stop, edge-of-your-seat suspense," said Larry Kurzweil, President, Universal Studios Hollywood. "In just 30, thrilling seconds, our compelling spot resonates with the exhilaration this immersive thrill ride will deliver when it opens at Universal Studios Hollywood this summer."

"Fast & Furious—Supercharged" will reunite stars from the Fast & Furious series in a groundbreaking mega-attraction, conceived as a new installment to the dynamic film franchise that can only be experienced at The Entertainment Capital of L.A. Featuring Vin Diesel (Dominic "Dom" Toretto), Michelle Rodriguez (Letty Ortiz), Dwayne Johnson (Luke Hobbs), Tyrese Gibson (Roman Pearce) and Luke Evans (Owen Shaw), "Fast & Furious—Supercharged" will catapult guests into the high-stakes underground world of fast cars in a harrowing escapade to save one of their own from an international crime cartel.

The dynamic hydraulic motion-based ride will tell an original Fast & Furious story that fuses sophisticated hyper-realistic special effects with a state-of-the-art 3D audio system and 3D-HD imagery, projected onto the world's longest and most expansive 360-degree screen. Spanning nearly 400 feet in length to encircle Studio Tour guests within a newly constructed 65,000-square-foot structure on the legendary backlot, the sprawling custom-built screen will employ 34, 4K projectors and a sophisticated projection configuration system to fully envelope guests in unprecedented realism.

Coupled with an intense blend of thrilling visceral effects, "Fast & Furious—Supercharged" will take guests on a wild ride that begins the moment they board the Studio Tour. Exclusive interstitial content, filmed with the cast members, will be featured on the tram monitors highlighting interactions as they engage guests en route to the ride's climatic scenes. Along the tram route and featured at the ride, sightings of numerous prop cars from the Fast & Furious series, including Dom's iconic Dodge Charger, will enhance the story.

The adventure will culminate with spectacular action sequences that send guests careening through the streets of Los Angeles—at perceived speeds in excess of 120 miles per hour—aided by the elite team of unforgettable heroes.
Watch the new Superbowl spot for Fast And Furious: Supercharged followed by the Furious 7 superbowl TV spot.


Không có nhận xét nào:

Đăng nhận xét